{"id":9902,"date":"2026-08-14T16:33:36","date_gmt":"2026-08-14T20:33:36","guid":{"rendered":"https:\/\/investors.grupofalabella.com\/english\/?p=9902"},"modified":"2026-09-03T16:44:27","modified_gmt":"2026-09-03T20:44:27","slug":"falabella-enters-a-new-era-first-results-under-fernando-de-pena-already-reflect-the-new-strategy","status":"publish","type":"post","link":"https:\/\/investors.grupofalabella.com\/english\/2026\/08\/14\/falabella-enters-a-new-era-first-results-under-fernando-de-pena-already-reflect-the-new-strategy\/","title":{"rendered":"Falabella enters a new era: first results under Fernando de Pe\u00f1a already reflect the new strategy"},"content":{"rendered":"\n

For the first time, Grupo Falabella has presented quarterly results that directly reflect its ecosystem strategy<\/strong>, an approach being driven by its new Chairman and CEO.<\/p>\n\n\n\n

This week, the market reviewed Grupo Falabella second-quarter results, the first full quarter reported under the chairmanship of Fernando de Pe\u00f1a<\/strong>. While the period\u2019s financial figures, including revenue, EBITDA, and net income, met expectations, the most revealing aspect was how the company chose to present them. For the first time, Falabella\u2019s investor report explicitly identified ecosystem strengthening<\/strong> as the central pillar of its strategy, making it clear that the Group\u2019s future growth will depend more on the synergies created through interaction among its businesses than on the performance of each unit in isolation.<\/p>\n\n\n\n

Grupo Falabella CEO Alejandro Gonz\u00e1lez<\/strong> explained the shift to Se\u00f1al DF<\/em>: \u201cFocusing on the ecosystem is part of the company\u2019s evolution and seeks to deepen one of our main strengths. Grupo Falabella brings together a combination that is both rare and difficult to replicate: physical scale, digital capabilities, financial services, and a direct relationship with customers throughout their lives. We firmly believe that strengthening the connections among these capabilities improves the customer experience and reinforces the Group as a whole, because each business becomes more valuable through its interaction with the others than it would be on its own.\u201d<\/p>\n\n\n\n

This message also dominated the company\u2019s conference call with investors. Management emphasized that Falabella is not merely a collection of independent businesses, nor a retail chain that also happens to own a bank. Rather, it is an integrated physical and digital retail ecosystem<\/strong>, where commercial, physical, digital, financial, and loyalty capabilities are organized around the customer.<\/p>\n\n\n\n

Corporate Changes<\/h2>\n\n\n\n

Fernando de Pe\u00f1a\u2019s tenure as Chairman has been marked by efforts to advance this strategy. One tangible example was the appointment of both Fernando de Pe\u00f1a<\/strong> and Alejandro Gonz\u00e1lez<\/strong> to the boards of the Group\u2019s subsidiaries, with the exception of Mallplaza. This move reinforces a cross-functional perspective and closer coordination among the various companies.<\/p>\n\n\n\n

According to Gonz\u00e1lez: \u201cThis change is specifically intended to strengthen the Group\u2019s ecosystem focus by incorporating a broader perspective, aligning priorities, and accelerating the capture of synergies, while maintaining the specific focus of each business.\u201d<\/p>\n\n\n\n

The fact that, for the first time, the Chairman\u2019s and CEO\u2019s names appear consistently across the corporate governance structures of the Group\u2019s main business units supports the view that this quarter marks the beginning of a new chapter under their leadership.<\/p>\n\n\n\n

Within this context, Derek Tang<\/strong>, former CFO of Mallplaza, recently joined the Group\u2019s Investor Relations department as IR and M&A Manager<\/strong>. He has been working on quantifying financial indicators that demonstrate how each business contributes to the performance of the others, as well as to the ecosystem as a whole. This effort was already evident in the most recent earnings presentation.<\/p>\n\n\n\n

The numbers supporting the narrative<\/h2>\n\n\n\n

Although the concept may seem abstract, it represents a measurable change in how Falabella evaluates business performance and defines success. For years, interactions among Falabella\u2019s businesses occurred mainly through physical channels. Today, however, the relationship between physical and digital operations is expressed in multiple ways. Falabella.com<\/strong> serves as a platform where the Group\u2019s retail businesses sell products while also promoting financial services. Meanwhile, the Banco Falabella app<\/strong> functions as an entry point to the broader ecosystem. Sales generated through the banking app and directed toward Group businesses exceeded US$78 million during the last 12 months<\/strong> (measured through the first quarter of 2026), representing a fivefold increase compared with the previous twelve-month period.<\/p>\n\n\n\n

The ecosystem model is expected to drive profitability because these interactions generate customer insights that help the Group better understand consumer behavior, anticipate needs, and deliver more relevant value propositions. This concept forms the foundation of Falabella\u2019s new strategic narrative.<\/p>\n\n\n\n

The figures already reflect this approach:<\/p>\n\n\n\n