The revamped loyalty program introduces more benefits, additional ways to earn points, and a simpler redemption experience. Its launch was celebrated with a community event that brought together families in Providencia.<\/p>\n\n\n\n
Grupo Falabella<\/strong> unveiled Fpuntos<\/strong>, its renewed Loyalty Program, through an unprecedented show featuring 500 drones<\/strong> at Parque Uruguay<\/strong> in Providencia<\/strong>. The event attracted families who enjoyed the performance, which marked the beginning of this new chapter for the program.<\/p>\n\n\n\n During the show, various images projected in the sky represented travel experiences, concerts, and leisure activities that customers can access through Fpuntos<\/strong>. The event provided an opportunity to share the program\u2019s key features with the community: more benefits, greater flexibility, and enhanced experiences.<\/p>\n\n\n\n Fpuntos<\/strong> is the evolution of CMR Puntos<\/strong>, strengthening the program\u2019s value proposition with new earning opportunities, a simpler redemption process, and a broader range of benefits for its 12 million customers in Chile<\/strong>.<\/p>\n\n\n\n \u201cThrough this renewal process, we are reinforcing attributes such as simplicity, flexibility, and convenience for our customers, whose numbers continue to grow. In fact, over the past five years, they have increased by 65%,\u201d said Andrea Gonz\u00e1lez, Corporate Loyalty Manager at Grupo Falabella<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n Starting September 14<\/strong>, 1 Fpunto equals CLP 1<\/strong>, allowing customers to immediately understand the value of their points when redeeming them.<\/p>\n\n\n\n The program also introduces new ways to earn points and four membership tiers based on the payment method used:<\/p>\n\n\n\n All tiers allow customers to accumulate points. In addition, holders of CMR Premium<\/strong> and CMR Elite<\/strong> cards can double<\/strong> and triple<\/strong> their points, respectively, on all purchases. Customers with the highest levels of accumulation may earn up to five times<\/strong> the standard amount of points.<\/p>\n\n\n\n Fpuntos also offers a wide range of redemption options and special promotional events, enabling customers to make the most of their points across Grupo Falabella <\/strong>and at more than 100 partner merchants<\/strong>.<\/p>\n\n\n\n With this renewal, Grupo Falabella<\/strong> strengthens one of the key pillars of its ecosystem, connecting benefits, experiences, and rewards across its various businesses to provide customers with an increasingly integrated experience.<\/p>\n\n\n\n Source: Las \u00daltimas Noticias.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The revamped loyalty program introduces more benefits, additional ways to earn points, and a simpler redemption experience. Its launch was celebrated with a community event that brought together families in Providencia. Grupo Falabella unveiled Fpuntos, its renewed Loyalty Program, through an unprecedented show featuring 500 drones at Parque Uruguay in Providencia. The event attracted families […]<\/p>\n","protected":false},"author":8,"featured_media":9912,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"business_unit":[28],"class_list":["post-9924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","business_unit-grupo-falabella"],"yoast_head":"\n\n
More Benefits and Simpler Redemption<\/h2>\n\n\n\n
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