With over 4.1 million customers and an expanding digital strategy, Banco Falabella’s General Manager, Maia Hojman, highlighted the company’s performance in her letter to shareholders in the 2024 corporate report.
The executive noted that the customer base “has grown steadily, with a 12.7% increase over the past two years.”
She also emphasized that last year Banco Falabella maintained its leadership in checking accounts, reaching 2,751,704 active accounts and a 25% market share.
“This achievement, supported by our digitalization strategy, has made us the fastest-growing bank in this segment in recent years,” said Hojman.
In the payments space, the bank also consolidated its position.
“We maintained our leadership in credit cards, with the highest number of active cards and a 33% market share,” the executive stated.
Meanwhile, debit card purchases rose 14.8% year-over-year, significantly outperforming the industry average, according to Hojman.
