Lima, January 28, 2026 – Tottus announced the appointment of Denise Labarthe as the new General Manager of Tottus Peru, in a decision that reinforces Grupo Falabella’s commitment to leadership focused on business transformation, sustained growth, and closeness to customers.
In her new role, Labarthe will be responsible for supporting and strengthening the growth plan that Tottus has been developing in the country, deepening the company’s value proposition and contributing to consolidating its position in a highly competitive market. Her leadership will seek to enhance the work of local teams and continue the initiatives already underway, in line with the group’s regional vision.
Denise Labarthe has more than 20 years of experience at Falabella Retail Peru, where she led key business transformations, notably the consolidation of e-commerce as a pillar of growth and profitability, as well as overseeing teams in highly demanding environments. Throughout her career, she has also led strategic commercial divisions in categories such as fashion and home, combining business vision, experience in digital transformation, and results-oriented management.
This appointment is part of the regional strategy led by Renato Giarola, who maintains his roles as Regional CEO of Tottus and CEO of Tottus Chile, ensuring coordinated management between local and regional teams and providing continuity to the company’s strategic direction in Peru.
